Illuminas to Present & Exhibit at Quirk’s Inaugural Event

The Inaugural Quirk’s event launches February 23-24 in Brooklyn, NY and as founding member and an exhibitor, Illuminas will be presenting on the topic of B2B purchasing and decision making,

Our presentation, ‘From Practitioners to the C-Suite: Who Really Influences B2B Purchases?’ will use data from the hundreds of qualitative and thousands of quantitative interviews Illuminas has conducted and will explore the variations in B2B sample. We will provide insight into how brands engage at different points within an organization, and equip attendees with best practices for screening and managing B2B sample to get at the right purchase influencers.

Join us in Brooklyn and be sure to stop by our booth!