Illuminas to present paper at BIG annual conference in Chepstow in May 2009

Jonathan Fletcher and Andrew Reynolds, from Illuminas London Office will present a paper entitled ‘Can we justify the ROI of Market Research’ at the BIG Annual Conference.

The paper will outline how we should help our clients more to calculate the ROI of their decisions in the context of commissioning Market Research. The paper will expose the issues that reveal this to be a complex area as well as offering a solution. The authors will also define the conditions required to measure the ROI of research and demonstrate advanced simulation techniques that can be used when uncertainty is involved.