How ‘A’ level Students Make Decisions About Universities to Attend

How ‘A’ level students make decisions about universities to attend – Illuminas sheds light on how A level students make decisions about universities to attend. In work sponsored by the Universities Marketing Forum, Illuminas has tracked 6th form students over the last 18 months while they made their decision about going to university.

“Illuminas sheds light on ways A level students make decisions about which university to attend In work sponsored by the Universities Marketing Forum, Illuminas has tracked 6th form students over the last 18 months while they made their decision about going to university. Based on the way students looked for information about university, the drivers and barriers about going to university and their personality, we found 3 types of student: 1. Enthusiastic idealists – these students want the traditional university experience. They are very excited about all aspects of university life – meeting new people, the social life, becoming independent. They see university as a natural progression of their life and there is very little that would put them off going.” See Full Paper