A rapidly-growing online travel marketplace sought to…
Case Studies
Explore some of our recent client success stories to see how we’ve helped leading companies make critical business decisions.
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Market Sizing for Travel Website
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Market Segmentation 
Read MoreIlluminas created Orange’s European mobile consumer segmentation…
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Branding Strategy 
Read MoreA financial provider wished to create a pan European brand strategy to differentiate…
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Multi-Platform Media Viewing 
Read MoreAs TV-viewing has evolved, cable subscribers are accessing …
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Healthy Eating Exploration & New Product Evaluation 
Read MoreAn international food company wished to explore secondary school kids…
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Category Management 
Read MoreTo help sustain category captaincy for a major food manufacturer, we evaluated shopper…
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Brand Positioning 
Read MoreA biscuit manufacturer needed to refresh its brand positioning to maintain…
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Play Pattern Exploration & Premium Toy Brand Development 
Read MoreA leading international toy manufacturer needed to understand the dynamics…
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Pricing Strategy 
Read MoreIlluminas used conjoint analysis and van Westendorp pricing techniques…
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Identifying & Valuing Child Segments 
Read MoreA huge global retail business wished to become more customer-centric in their kid’s sector…
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Exploration of Generational Behaviours & Attitudes 
Read MoreA major automotive manufacturer wished to explore the behaviours & emotions…
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POS 
Read MoreA new POS vehicle was tested for a major communications company to determine…
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Innovation 
Read MoreA major financial provider wished to develop new product opportunities in the Business…
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Customer Satisfaction & Loyalty 
Read MoreTo meet the challenge of understanding satisfaction and loyalty in a complex…
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Campaign Effectiveness 
Read MoreA recent advertising campaign for a major bank required evaluation…