Illuminas used conjoint analysis and van Westendorp pricing techniques…
Case Studies
Explore some of our recent client success stories to see how we’ve helped leading companies make critical business decisions.
-
Pricing Strategy
Read More -
Play Pattern Exploration & Premium Toy Brand Development 
Read MoreA leading international toy manufacturer needed to understand the dynamics…
-
Identifying & Valuing Child Segments 
Read MoreA huge global retail business wished to become more customer-centric in their kid’s sector…
-
Exploration of Generational Behaviours & Attitudes 
Read MoreA major automotive manufacturer wished to explore the behaviours & emotions…