Illuminas Present Paper at MRS Members Evening April 2009
Jonathan Fletcher, Managing Director, Illuminas, gave a presentation entitled ‘Risk, Recovery and Relativism – ten key business issues on the horizon and their likely impact on Market Research’.
The presentation outlines the author’s views on a number of key business issues affecting the industry. Topics include: What sort of recession we can expect and how is the Market Research industry preparing for it; the democratisation of research and the threats and opportunities for professional researchers; the trends in Wireless technology and how the research industry can harness it. How the recession has become an environmental metaphor and a new phase of greening is emerging. Why changing demographic profiles will create new lifestage groups that the research Industry should not ignore.